Privacy Policy.

This Privacy Policy applies to Nidhi Mehra Studio, trading as Aahana's by Nidhi Mehra, operating the website nidhimehra.in.

• Address: A77, Block A, Sector 4, Noida, Uttar Pradesh 201301, India
• Email: care@nidhimehra.in
• Phone: +91 98990 04066

We are committed to protecting your personal information and being transparent about how we use it. This policy explains what data we collect, why we collect it, and your rights as a user.

We collect information you provide directly to us and information collected automatically when you use our website.

Information you provide:

• Name, email address, phone number, and delivery address when placing an order or contacting us
• Body measurements when using our Bespoke Fit service
• Payment information (processed securely by our payment gateway — we do not store card details)
• Messages, queries, and feedback sent via our contact form or WhatsApp
• Email address when subscribing to our newsletter

Information collected automatically:

• Browser type, device type, and IP address
• Pages visited, time spent on pages, and referring URL
• Cookies and similar tracking technologies (see Cookies section below)

We use the information we collect to:

• Process and fulfil your orders — including shipping, tracking, and customer service
• Communicate with you about your order, appointment, or enquiry
• Send marketing communications if you have opted in (you can unsubscribe at any time)
• Improve our website and understand how customers use it
• Prevent fraud and ensure the security of transactions
• Comply with legal obligations under applicable Indian law, including the Digital Personal Data Protection Act, 2023 (DPDP Act)

We do not sell, rent, or trade your personal information. We share your data only in the following circumstances:

• Courier and logistics partners — to deliver your order (name, address, phone number)
• Payment gateway providers — to securely process your payment
• Email and marketing platforms — to send order confirmations and newsletters (only if you have opted in)
• Legal authorities — if required by law, court order, or government authority in India

All third parties we work with are contractually bound to handle your data responsibly and only for the specific purpose for which it was shared.

We use cookies and similar technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and understand how you use our website.

Types of cookies we use:

• Essential cookies — necessary for the website to function (e.g., shopping cart, login session)
• Analytics cookies — help us understand visitor behaviour to improve the site
• Marketing cookies — used to deliver relevant advertisements and track campaign performance

You can control or disable cookies through your browser settings. Disabling essential cookies may affect the functionality of the website.

We retain your personal data for as long as is necessary to fulfil the purpose for which it was collected, including to satisfy legal, accounting, or reporting requirements.

• Order and transaction data is retained for 7 years as required under Indian tax law
• Marketing preferences are retained until you unsubscribe or request deletion
• Measurement data (Bespoke Fit) is retained for 2 years to assist with future orders, unless you request earlier deletion

Under the Digital Personal Data Protection Act, 2023 (India), you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Erase your data, subject to legal retention requirements
• Withdraw consent for marketing communications at any time
• Nominate a person to exercise these rights on your behalf in case of incapacity

To exercise any of these rights, write to us at care@nidhimehra.in. We will respond within 30 days.

Our website may contain links to third-party websites (such as Instagram, Google Maps, or courier tracking pages). We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

For any questions, requests, or concerns about this Privacy Policy or your personal data:

• Email: care@nidhimehra.in
• Phone / WhatsApp: +91 98990 04066
• Address: A77, Block A, Sector 4, Noida, Uttar Pradesh 201301, India
• Hours: Monday – Saturday, 11 AM – 7 PM